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Project-based · Digital Marketing Program

Practical Marketing Program

Learn → Practice → Create → Compete → Build Portfolio. Positioned differently from a traditional course: every week you work on real briefs, and you finish with a portfolio and a live challenge entry — not just a certificate.

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Program overview
Duration
8 weeks, including one live SGS challenge
Mode
Online live mentoring + challenge participation
Modules
8
Projects
4 (incl. capstone)
Certification
SGS certificate

Who should join

  • Students who learn best by doing
  • Participants of SGS marketing challenges who want structured coaching
  • Anyone building a marketing portfolio for internships and placements
Show, don't tell

Projects you'll build

Every module ends in work you can show. These are the projects, not the lecture list.

Project 1Weekly Brand Briefs

Short, real-world briefs solved and reviewed every week.

Project 2Portfolio Sprint

Package your best work into a recruiter-ready portfolio.

Project 3Live SGS Challenge

Enter a real brand challenge as part of the program.

Project 4Final Pitch

Present your campaign to a panel of marketing professionals.

Curriculum

01Brief analysis & research
02Strategy and positioning
03Content and creative development
04Campaign planning
05Presentation and pitching
06Portfolio building
07Live challenge participation
08Feedback and iteration

Learning outcomes

  • Turn a brand brief into a structured campaign idea
  • Create portfolio-ready work across strategy, content and media
  • Pitch ideas to industry professionals
  • Compete in a live SGS challenge with mentor support
  • Leave with a personal marketing portfolio

Tools covered

Canva / FigmaGoogle WorkspaceNotion-style planning toolsMeta Business SuiteAI research & creative toolsPresentation tools

Trainers & certification

Sessions are led by working digital marketing practitioners and brand-side marketers; trainer profiles are shared with each batch announcement. On completion you receive an SGS certificate — and, more importantly, a portfolio of projects reviewed by professionals.

Fees & batch dates

Next batch: announcing soon. Fees, dates, early-bird pricing and scholarship options are sent to everyone on the waitlist first. Apply below and we'll contact you with the details — no commitment required.
FAQ

Frequently asked questions

Is this program online or on campus?

Online live mentoring + challenge participation. Colleges can request a dedicated campus batch for a department or cohort.

Do I need any prior knowledge?

Basic digital marketing knowledge is recommended. If you're unsure, the Foundation program is the right starting point.

What do I need to attend?

A laptop, an internet connection and free accounts on the tools covered. We share setup instructions before the first session.

Will I get placement support?

SGS is not a placement agency, but the program is built to make you placeable: a portfolio, a live challenge entry, feedback from professionals, and visibility to partner brands looking for talent.