Real Brands. Real Problems. Real Student Solutions.
An SGS challenge takes a brand's actual marketing brief to campus. Student teams compete to solve it, industry professionals evaluate the work, and everyone leaves with something real — ideas, experience, recognition.
- 1A real brand brief and problem statement
- 2Clear rules, timeline and submission format
- 3Mentor guidance during the challenge period
- 4Industry evaluation on transparent criteria
- 5Certificates, prizes and opportunities
Eight ways to solve a brand's problem
Social Media Challenge
Create a social media strategy for a brand — platforms, content pillars, posting plan and growth ideas.
Register interestContent Challenge
Develop engaging content for a target audience — reels, posts, scripts, blogs or creative concepts.
Register interestDigital Marketing Challenge
Create a complete digital marketing campaign across channels, with objectives, budget logic and KPIs.
Register interestBrand Strategy Challenge
Develop positioning, messaging and communication ideas that make a brand matter to young consumers.
Register interestInfluencer Marketing Challenge
Build an influencer campaign — creator selection, briefs, content formats and measurement.
Register interestCampus Marketing Challenge
Design a campaign specifically for college audiences — events, ambassadors, on-ground activations.
Register interestProduct Launch Challenge
Develop a go-to-market and launch strategy for a new product aimed at Gen Z.
Register interestPerformance Marketing Challenge
Create a paid advertising strategy — audiences, creatives, funnels, budgets and expected returns.
Register interestA simple structure, followed every time
Nine stages from brief to recognition. Students always know what's next; brands always know what they'll get.
- Insight — understanding of the audience and the brand's problem
- Idea — originality and relevance of the core concept
- Execution — quality of the content, creatives and plan
- Feasibility — could the brand actually run this?
- Presentation — clarity and confidence of the pitch
The brand shares its objective, audience and problem statement with SGS.
Students or teams register through the SGS website — individually or via their college.
Teams research, ideate and plan with guidance from SGS mentors.
Students build the campaign — strategy decks, content, creatives, media plans.
Entries are submitted online before the deadline in the required format.
Brand and marketing professionals score every entry on clear criteria.
Shortlisted teams present their ideas to the brand and jury.
Winners are announced and celebrated on SGS and partner channels.
Participants receive certificates; top performers may get internships, projects or further engagement.
Current and upcoming challenges
Every major challenge gets its own page with the brand, objective, eligibility, timeline, rules and a register button.
The first SGS challenges are being finalised with our founding brands.
Register your interest now and we'll notify you the moment a challenge opens in your category. Brands: if you have a brief, this is the perfect time to launch with us.
Frequently asked questions
How do students register?
Through the Join a Challenge form on this website. Colleges can also register students in batches through their faculty coordinator.
What do teams have to submit?
It depends on the category — usually a strategy deck plus sample creatives, content or a media plan. Exact requirements, formats and file limits are listed on each challenge page.
Who evaluates the entries?
A jury of brand representatives and marketing professionals selected by SGS, scoring on the published criteria. Finalists present live (online or on campus).
What are the prizes?
Prizes vary by challenge and are announced on the challenge page. Every participant receives a certificate; winners receive prizes, recognition on SGS and brand channels, and in many cases internship or project opportunities.
Have a Brand Challenge? Let's Take It to Campus.
Share a brief with us and we'll turn it into a live student challenge — campus reach, fresh ideas and real engagement, without the usual agency overhead.