SGS × [Your Brand] Campus Launch Challenge
This is what a live SGS challenge page looks like. Brands: replace the brackets with your brief. Students: this is the level of clarity you can expect from every challenge.
- Category
- Campus Marketing
- Team size
- 1–4 students
- Duration
- 4 weeks
- Format
- Online + campus finale
- Registration
- Free
About the brand
[Two or three sentences about the brand — what it does, who it serves, and why it wants to reach college students. Keep it short; students will research the rest.]
Challenge objective
Design a campus-first campaign that gets first-year students to try [product] within their first month of college, using a budget a real marketing team could approve.
Problem statement
[Brand] has strong awareness among working professionals but low relevance among students. Existing campaigns feel “corporate”. The brand wants ideas that feel native to campus life — social, participatory and shareable — without relying only on discounts.
Who can participate & eligibility
- Students currently enrolled in any undergraduate or postgraduate program (any stream)
- Teams of 1–4; cross-college teams allowed
- One submission per team; a student may be part of only one team
Timeline
Challenge launch and orientation session (online)
Registration closes · brief Q&A with the brand team
Research, ideation and campaign creation · mentor office hours
Submission deadline
Industry evaluation · finalists announced
Finalist presentations to the brand and jury · winners announced
Rules
- All work must be original; stock and AI-assisted assets must be declared
- Respect the brand's existing guidelines shared in the brief pack
- Submissions after the deadline are not evaluated
- Plagiarism or misrepresentation leads to disqualification
Submission requirements
- Strategy deck (max 12 slides, PDF): insight, idea, campaign plan, budget logic, KPIs
- Minimum 3 sample creatives (posts, reels scripts, posters or event concepts)
- Optional: 60-second video pitch
Judging criteria
Prizes, certificates & opportunities
- Winners: [prize] + campaign feature on brand and SGS channels
- Finalists: recognition certificates + brand team feedback session
- All participants: participation certificate + written evaluation summary
- Top performers may be considered for internships or paid projects with [Brand]
Frequently asked questions
Can I change my team after registering?
Yes, until registration closes. Email the SGS team with the updated team details.
Will we get feedback even if we don't make the finals?
Yes. Every team receives a short written evaluation summary based on the judging criteria.
Can I use AI tools?
Yes, as long as you declare where they were used. Judges evaluate the thinking and the quality of the final work.