Advanced Digital Marketing
For students who already understand the basics. Go deeper into performance, strategy and measurement — the skills that separate a marketing executive from a marketing strategist.
- Duration
- 6–8 weeks (weekend or weekday batches)
- Mode
- Online live + campus batches (on request)
- Modules
- 9
- Projects
- 4 (incl. capstone)
- Certification
- SGS certificate
Who should join
- Students who have completed the Foundation program or have equivalent knowledge
- Final-year students preparing for marketing, growth or brand roles
- Young professionals who want to move into performance marketing
Projects you'll build
Every module ends in work you can show. These are the projects, not the lecture list.
Design awareness-to-conversion campaigns across paid channels.
Audit and redesign a page for conversion, with A/B test ideas.
Build an email/lead-nurture journey with triggers and content.
A complete, agency-style strategy for a real or SGS challenge brand.
Curriculum
Learning outcomes
- Design full-funnel paid campaigns with clear budgets and KPIs
- Improve landing pages and conversion rates using data
- Build automated email and lead-nurture flows
- Create dashboards and reports that a business can act on
- Present a campaign strategy the way an agency would
Tools covered
Trainers & certification
Sessions are led by working digital marketing practitioners and brand-side marketers; trainer profiles are shared with each batch announcement. On completion you receive an SGS certificate — and, more importantly, a portfolio of projects reviewed by professionals.
Fees & batch dates
Frequently asked questions
Is this program online or on campus?
Online live + campus batches (on request). Colleges can request a dedicated campus batch for a department or cohort.
Do I need any prior knowledge?
Basic digital marketing knowledge is recommended. If you're unsure, the Foundation program is the right starting point.
What do I need to attend?
A laptop, an internet connection and free accounts on the tools covered. We share setup instructions before the first session.
Will I get placement support?
SGS is not a placement agency, but the program is built to make you placeable: a portfolio, a live challenge entry, feedback from professionals, and visibility to partner brands looking for talent.