Digital Marketing Foundation
For students starting from zero. Build a complete working knowledge of digital marketing — from branding to analytics — through hands-on projects instead of theory alone.
- Duration
- 6–8 weeks (weekend or weekday batches)
- Mode
- Online live + campus batches (on request)
- Modules
- 11
- Projects
- 4 (incl. capstone)
- Certification
- SGS certificate
Who should join
- Students in any stream who want to explore marketing as a career
- First-year to final-year students with no prior marketing experience
- Anyone who wants a practical, project-based introduction to digital marketing
Projects you'll build
Every module ends in work you can show. These are the projects, not the lecture list.
Analyse a real brand's digital presence and present improvements.
Plan and design a month of content for a chosen brand.
Build a Google or Meta ads campaign structure with targeting and creatives.
Create a full plan — objectives, channels, budget logic, KPIs — and present it to a review panel.
Curriculum
Learning outcomes
- Plan and run a social media presence for a brand
- Write content that is built around an audience and a goal
- Set up and read basic campaign analytics
- Use AI tools to speed up research, copy and creative work
- Present a complete marketing plan with confidence
Tools covered
Trainers & certification
Sessions are led by working digital marketing practitioners and brand-side marketers; trainer profiles are shared with each batch announcement. On completion you receive an SGS certificate — and, more importantly, a portfolio of projects reviewed by professionals.
Fees & batch dates
Frequently asked questions
Is this program online or on campus?
Online live + campus batches (on request). Colleges can request a dedicated campus batch for a department or cohort.
Do I need any prior knowledge?
No — this program starts from zero.
What do I need to attend?
A laptop, an internet connection and free accounts on the tools covered. We share setup instructions before the first session.
Will I get placement support?
SGS is not a placement agency, but the program is built to make you placeable: a portfolio, a live challenge entry, feedback from professionals, and visibility to partner brands looking for talent.